The story behind The Modern Freelancer
A tale of nearly 10 years of Digital Marketing Freelancing that accidentally turned into two innovative startups.
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2016-2018
USC
Our founder Alex Bocquet, has a long list of accomplishments in the digital marketing space. His journey started in the summer of 2016 while attending the University of Southern California. He and his business classmates where brainstorming ideas on how to make money when they realized freelance digital marketing was a viable option.
Little did he know learning about driving traffic and conversions using Meta's powerful algorithm would propulse his career immediately upon graduation.
2018-2022
Mutesix
Alex graduates from USC in May of 2018 and after a last semester of intense networking, goes on to join the fastest growing performance marketing agency in the US, Mutesix.
Alex quickly becomes the fastest growing employee in company history, getting promoted 6 times and climbing from entry-level to director in three years. He was determined to make his ecommerce clients successful at the agency, and the case studies add up.
While leading a team of 12 performance marketers in 2021, Alex brought a monthly revenue of half a million dollars to the agency. Mutesix got acquired for an undisclosed 9-figure amount by Dentsu, the job is done.
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2022-2024
Betterly
Post acquisition, Alex finds himself in a bit of a transition period, unsure what to do next. Start another agency? Start an ecommerce brand? He decides to put his skillset to good use and goes on to freelance full-time. Word spreads and client referrals start coming in. Unable to handle the volume, Alex hands out leads to his close friends with a track record of success.
He ends up charging the next 5 freelancers a referral fee. The pilot behind Betterly was born. In 2022, he bootstraps the company with $100k of his own money. The talent marketplace is designed to introduce world-class digital marketing freelancers to ecommerce brands looking for support. The startup quickly takes off and attracts 200+ clients in its first 2 years. Betterly pays out over $2M in referral income to freelancers.
2024-Present
The Modern Freelancer
In 2024, Alex is named on the prestigious Forbes 30 Under 30 list for Marketing & Advertising.
With close to 10 years of digital marketing freelance experience, Alex becomes a true expert in the field and decides to launch The Modern Freelancer, a blog designed to help highly-skilled digital marketing freelancers launch successful businesses in the ecommerce space.
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